 |
TrackDisc is a uniquely serialized and personalized CD-ROM that carries your message to your prospects in a hard to resist package. Recent research shows that recipients of a CD-ROM with their name on it will rarely discard it. Most will play it and will see your message. Worst case, they will pass it along to a colleague or friend.
TrackDisc delivers your message and provides some link options. Perhaps the links direct the user to your Web site, perhaps to view a Web-based PDF or Flash movie. Whenever any of those options is selected, the proprietary programming of TrackDisc routes that request to the TrackDisc Response Tracking system that does three things:
1) |
it logs in the specific link requested using the unique identity of the CD |
2) |
It generates an email to the sales rep assigned to that particular prospect, and |
3) |
It forwards the request to the originally intended link, all within a fraction of a second. |
A few days after the rep receives the email, he or she should make a "routine" followup call asking the recipient "Have you had a chance to look at the CD I sent to you recently?" What better time to discuss the message on the CD than within days of when it has been viewed.
Another creative approach for using TrackDisc: Sell advertising "space" on the CD with clickthrough links for the various advertisers. Even if you don't have individualized CDs, the TrackDisc Response Tracking System will report how many clickthrough links each advertiser received.
|
|
