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There are three ways to look at TrackDisc – all of them good!
| IF you designed, developed and mailed 5,000 brochures at a total cost of $4,000 ($.80 each) and got a good response of 1.0% (50 total), each response cost you $80. |
| IF you mailed 5,000 personalized TrackDisc CDs at a total cost of $10,000 ($2.00 each) and got a response of 10% (500 total), each response cost you just $20. |
| Savings : $60 per response plus you received 450 more responses |
Same results at less cost
| IF you desired to obtain 50 new leads and anticipated a 1% response rate, you would need to send out 5,000 brochures. Assume the same cost in the above example of $4,000 or $.80 apiece. |
| To get the same 50 leads from a mailing that achieved a 10% response rate, you would only need to send out 500 pieces. Five hundred TrackDiscs cost just $3,200. |
| Savings : $800 |
Thinking green!
| If you send out 5,000 pieces and only 1% (50) become leads, the other 99% (4,950) end up in the landfill. |
| If you send out only 500 pieces and 10% (50) become leads, only 450 end up in the landfill |
| Savings: 4,500 pieces kept out of the landfill |
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