The Direct Marketing Association (www.the-dma.org) calculated the average response rates for direct mailings for a number of industries:

However, most marketers have generally come to accept a 1% response rate as typical, or a “good” return on investment.

Our firm has developed a revolutionary tool that significantly increases these direct marketing response rates, thus resulting in many more responses for the same number of mailed pieces. What’s more, the exact number of responses can be tracked electronically!

To track when a recipient has viewed the CD (and see what options were selected)

To ensure you get paid for every Training CD or Software CD you distribute

To distribute a newsletter on CD (containing movies and audio) that you want to track

To distribute any information where there are compliance requirements (where you must prove that everyone viewed the material)